I will finish and publish this blog post using on WordPress. Wordtwit will publish this to my twitter stream which thanks to Twitter Widget Pro will appear back in the sidebar of my blog. Thanks to Networked Blogs the post will also appear on my Facebook page where people can comment and/or like the post. Thanks to my Feedburner RSS feed it will also appear in Google Reader for all those people who follow me there. Additionally my twitter account is connected to my LinkedIn account so the tweet announcing the post will also appear there. All of this happens once I finish writing and hit publish. I can also add Google Plus to the mix and give readers the opportunity to +1 what I’ve written.
Most of this is automatic. What isn’t automatic is writing the post in the first place! I can be as clever and complicated as I want in the use of various platforms, widgets and add-ins. I can link, embed, reference and enable all sorts of wonderful distractions, but it all comes back to something very simple. Writing.
It’s easy to get distracted by what happens behind the scenes to make something I write available to my reader(s). I still have some geeky problems I’d like to sort out, specifically around canonical URLS and the impact it has on finding my ramblings efficiently with Google (not on the Indulgency Pattern but over here). But these are a distraction in their own right. As are the various bits and pieces around web-hosting, wordpress themes and ftp.
Sitting out on the deck in the late evening sunshine, listening to the birds with a glass of wine in hand and I can finally think about what to write. Sometimes it comes out of the blue like a demon possessed and I can barely wait to get back in the house and in front of the keyboard. Other times it’s more of a production.